Toto Agriculture

toto, adj. (Latin) altogether, complete, universal.
agriculture, n. (English) the art or science of cultivating the ground,
including the harvesting of crops, and the rearing and management of
live stock; tillage; husbandry; farming.



History: Welcome to the home of TotoAgriculture.org, a project dedicated to sharing world agricultural information using actionable formats. The origins of this project date back to a meeting between Professor Philip M. Parker, INSEAD Chair Professor of Management Science, Thane Terrill, Ed.D. Teachers College Columbia University, and Professor Dwight Allen, Eminent Scholar of Educational Reform, Emeritus at Old Dominion University. Prior to that meeting, a large survey was conducted by WorldAgInfo (http://worldaginfo.org/) which noted the lack of localized agricultural information, especially in the languages spoken within the poorest communities of the world. A gap between information producers, and those needing that information the most was identified. While some countries are blessed with well funded Ministries of Agriculture, most do not have the resources to fill the "content gap". Largely supported by the Bill and Melinda Gates Foundation and INSEAD North America, a series of projects involving content automation platforms, pioneered by Parker, have been launched to increase access to agriculture knowledge to the world's poorest areas. Organizations involved in these projects include Plant Resources for Tropical Africa (PROTA), CABI, ISRIC - World Soil Information, Africa Soil Information Service (AfSIS - a project leaded by the CIAT/CGIAR), the Grameen Foundation, Farmer Voice Radio, Farm Radio International, the GSM Association, and Technoserve, among others.
This web site is part of a larger project that is distributing (via SMS, MMS, video, and radio) agricultural tips, health tips, weather reports, and related information to rural areas, especially to persons at the very bottom of the income pyramid. Starting with a small group of partners in Malawi, Kenya, Tanzania, and Uganda, the project is growing to a number of other countries. Additional components can be found at www.totoagriculture.org.
Note from Philip Parker: If you think that you have data beyond the scope of this site, please feel free to contact me (phil.parker at insead.edu) with additional ideas.
Recent Press Coverage:


We would love to have you involved in this project. You can assist this effort in several ways.
  • First, you can share the URL of this site to any persons, governmental agencies, NGOs, PVOs, field groups, associations or similar entities who might benefit from the information given here.
  • Second, you can share your own local data that you may have collected or published to improve the quality of information provided here. Likewise, we can share or swap data with you in bulk formats that do not lend themselves to web browser formats (e.g. raw data tables).
  • Third, as we expand into more local languages, if you have knowledge of or can write/speak in a language not as yet covered by this project, we can use your help in translating text. Our greatest need is for language specialists in the most underserved languages in Africa, Latin America and Asia (including languages whose populations are less than 100,000 persons).

If you are interested in helping in any of the areas above, please do not hesitate to contact Professor Philip Parker, INSEAD (phil.parker at insead.edu) or Joelle Fabert, INSEAD (joelle.fabert at insead.edu; tel: 33-1-60724977) who is coordinating various project activities.


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